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Tullamore DEW Phoenix

Art direction and sound production for a new limited-edition Irish whiskey commercial celebrating the courage and optimism of the people of Tullamore. Inspired by the great fire of 1785 when a wayward air balloon destroyed a third of the town, the film tells a true story of resilience and renewal. Built on the site of that event, the distillery and its phoenix emblem become symbols of rebirth.

Dublin 2008