I played a key role in designing the Aptamil web app to raise brand awareness among expectant mothers who may become future Aptamil customers. The app was designed to help users easily track their nutrition and support healthy fetal development, providing valuable insights to guide their decisions. With a focus on simplicity and user-friendly features, the app also connected users to Aptamil’s newborn products once they became mothers, fostering long-term brand recognition and loyalty.
